Institute for European Affairs is focusing on negotiations between Serbia and the EU as well as on strengthening the capacity of all sides involved in the process. Given the complexity and long duration of the process, the Institute brings together a large number of professionals and external experts with whom organises trainings, debates and other forms of capacity development. We want to contribute to enhanced understanding of Serbia-EU relations. The Institute provides multi-perspective trainings in order to enable active participation of professionals and citizens in the decision-making processes. The Institute actively advocates for fundamental reforms within the EU integration process and in cooperation with partners working on strengthening Serbia's capacity to face the challenges of the global world through collective action. The overall objective is active membership of Serbia in Euro-Atlantic framework for the benefit of all citizens.

P2P: Challenging Extremism (P2PCE) SP15

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The EdVenture Partners (EVP) and the Youth Education Committee (YEC) with the support from the U.S. Department of State are inviting interested students to participate in a global initiative P2P: Challenging Extremism (P2PCE). They will have an opportunity to build social campaign to counter online extremism and to win trip to Washington D.C. in January 2016!

Societies in many countries are increasingly challenged by terrorist and extremist groups who have demonstrated enormous skill and sophistication with technology and social media. They have successfully made “jihad” cool, their brand attractive, and propaganda believable with global youth, resulting in increased numbers of extremist recruits. This increasingly effective threat must be contested in the on-line space being manipulated by these groups, to erode their power, influence and will. It is vital that societies begin implementing tougher, hard-hitting online responses to win the digital war against these groups.

The project consists of two phases: to develop and implement Millennial-designed communication campaigns and viral activations that challenge violent extremism ideology, propaganda and recruitment messaging and to launch a wide-reaching global social media beta test that prototypes, tests and validates large numbers of peer-generated CVE strategies and tactics that can be scaled and pushed out.

EVP program is a pathway for young people, social networks and engaged communities to help counter violent extremist messaging and recruitment. By enlisting tech-savvy, digitally aware students from throughout the world, real progress with social impact can be realized. Students will create and implement culturally relevant and credible digital campaigns to engage civic minded university students and uncommitted populations. In the EVP program, university students in marketing, communications, digital media, security and peace studies as well as other fields relevant to the assignment, become a semester-long communications agency that uses social media to motivate uncommitted youth to speak up against violent extremism through the creation of credible content, counter narratives and alternative messaging.

All teams from all around the world will each receive a $2,000 operational budget to implement their campaign. Students will use this budget to implement various on-line and social media strategies, videos, student-developed mobile apps and other digital activations designed to educate, motivate and impact positive decision making behaviors with civic minded university students and the uncommitted populations. In the EVP program model, students and faculty release IP, allowing the most effective digital campaigns and approaches to be scaled up and pushed out in the future. The project also includes an international competition where the top domestic and international university teams will receive all travel expenses and scholarship awards to present their campaign to an inter-governmental agency panel in Washington, D.C. and compete for scholarship awards.

SAFETY AND SECURITY: The safety and security of students are paramount. This initiative is not designed to confront any one extremist group; the project’s main focus is to create campaigns to educate the public and uncommitted youth about counter extremism wherever it may exist. As a civilian sponsored initiative by U.S. Department of State, this program needs to be 100% open and transparent as it is designed as a U.S. Department of State sponsored international public diplomacy communications initiative to engage youth against extremism.

Status: This campaign is in active development between the U.S. Department of State and EVP. All final project elements will be included and shared in the project brief at time of program launch, Fall 2015 term.

Objective: To engage U.S. and international universities and their students to create and implement digitally driven social media initiatives among youth that energizes and engages large networks of people to counter violent extremism (CVE) in a program sponsored by the U.S. Department of State Educational and Cultural Affairs.

DOWNLOAD APPLICATION FORM

WHO CAN APPLY?

Bachelor or Master University students who study in Serbia and hold a Serbian citizenship, age 18 to 30 should send your CV and application form to p2pce@iea.rs no later than August 27, 2015 by 23:59hrs.

The results will be available on the www.iea.rs on August 28, 2015 by 23:59hrs. The confirmation of the participation has to be sent no later than September 1, 2015 by 11:00hrs.

COSTS

Admission fee for the program is 20 euros in local currency. All costs related to the program are covered by the organizer which include: tuition, development of the camping, local travel costs and materials. No accommodation will be provided, however students outside of Belgrade will be reimbursed bus or train costs to be able to attend the meetings.

All activities are organized in Belgrade at the American Corner except the presentation of the winning teams which will be hosted in Washington D.C. USA in January 2016.

HOW WILL THE TEAM WORK?

Team will be formed from selected participants from Serbia. Participants will meet once a week and work together to create their own campaign and/or initiative to counter violent extremism online. They will together operate with $2,000 budget in order to implement their idea. Representatives of the teams whose campaign and/or initiative has the best results will present their work in Washington D.C. together with other international teams in January 2016 and receive a reward – $5,000 for first place, $3,000 for second place and $1,000 for third place.

PROJECT TIMELINE

August 27, 2015 by 23.59hrs

Application deadline

September 11, 2015 at 15.00hrs

First meeting of the Serbian team

September 24, 2015 at 16.00hrs

Program kick-off web chat with the U.S. Department of State representatives. Participation details will be provided to selected participants.

October 23, 2015

Deadline for submitting creative brief for quality check. Funds will be granted after this approval.

December 11, 2015 by 17.00hrs

Final submission deadline.

Dec 12 – Dec 17, 2015

Judging of submissions

December 18, 2015

Results notification deadline.

December 21, 2015

Deadline for travel documents submission for the top teams attendees.

January 8, 2016

Deadline for submission of presentation by the top teams attendees.

January 12, 2016

Top teams arrive in Washington D.C.

January 13, 2016

Dinner with members of the U.S. Department of State and EdVenture Partners and other invited guests

January 14, 2016

Presentation by top teams to the U.S. State Department and other intergovernmental agency leaders.

Team meetings:

The meetings are starting on September 11 and from September 18 to December 11 will take place once a week. In order for the participant to be taken into consideration for the trip to Washington D.C. it has to take active participation in at least 80% of meetings.

Organizers:

Since 1990, the EdVenture Partners has been building academic partnerships for government, countries, companies, NGO’s and trade associations across the globe. The problems EVP solves are awareness and perception issues facing a brand, product or service. EVP’s innovative approach has been used on over 800 universities to reach targeted audiences for the U.S. Department of State, Time Magazine, Morocco, Canada, Citibank, Honda, American Petroleum Institute, Shell Oil, AT&T and Qatar, among others.

Youth Education Committee is a non-governmental organisation seated in Belgrade. It aims at compensating for the critical gaps made within the system of formal education: this system contributes to the authoritarian society and obstructs development of critical thinking. Therefore the organization strives to provide the youth in Serbia proper informal education, as well as to address long-term analysis of the formal, evaluate changes and give recommendations to the institutions responsible. The goal of the Youth Education Committee is to equip young people with enough knowledge and skills to ensure their active role in society.

Youth Education Committee

Dvadesetsedmog marta 25a

11120 Belgrade – Palilula

+381113245806, + 381 (0)69 HERE I AM

p2pce@iea.rs www.iea.rs

Second generation

Aleksandra Stojanov

Aleksandra Stojanov

Jovana Milačić

Stefan Šparavalo

Srećko Zdravković

Srećko Zdravković

Omer Džudžević

Omer Džudžević

Nikola Pešić

Nikola Pešić

Nataša-Stojanov

Nataša Stojanov

First generation

Tatjana Karovska

Tatjana Karovska

Stefan Šparavalo

Stefan Šparavalo

Milena Goševski

Milena Goševski

Milica Gavrilović

Milica Todorović

Predrag Stanojević

Predrag Stanojević

Ivana Pavlović

Ivana Pavlović

Matija Zlatanović

Matija Zlatanović

Amina Šemsović

Amina Šemsović

Maša Milutinović

Maša Milutinović

Sara Vehovec

Sara Vehovec